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聚焦于城市空中交通（UAM）商业化进程中公众接受度不足的核心问题，旨在系统揭示其内在影响机制。基于UTAUT2理论模型，引入感知风险、技术信任与主观认知三个关键变量，构建了一个适用于高风险新兴技术接受行为的研究框架，并借助结构方程模型对问卷数据进行实证分析。揭示了UAM公众接受意愿的关键影响因素及作用机制，技术信任对使用意愿具有最显著的正向影响，享乐动机与价值价格次之，感知风险则为主要负向因素；技术信任发挥核心中介作用，既能提升社会影响、努力期望与绩效期望，也可降低感知风险；主观认知无直接影响，但通过努力期望等变量产生间接影响。
Abstract：This study investigates the core issue of insufficient public acceptance in the commercialization process of urban air mobility(UAM),aiming to systematically reveal its underlying influence mechanisms.Based on the UTAUT2 theoretical model,three key variables,that is,perceived risk,technological trust and subjective cognition are introduced to construct a research framework applicable to the acceptance behavior of high-risk emerging technologies.Empirical analysis of questionnaire data is conducted using structural equation modeling.The study identifies key influencing factors and mechanisms of public acceptance willingness for UAM.Technological trust demonstrates the most significant positive impact on usage willingness,followed by hedonic motivation and value price,while perceived risk serves as the primary negative factor.Technological trust acts as a core mediator,enhancing social impact,effort expectation and performance expectation while reducing perceived risk.Subjective cognition has no direct effect,but it can exert indirect influence through variables such as effort expectation.
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基本信息:
DOI：10.13486/j.issn.2097-4973.2026.02.003
中图分类号:F562;V355.1
引用信息:
[1]谢晓芳,金娜,郭晓茹.基于UTAUT2拓展模型的城市空中交通公众接受意愿研究[J].山东航空学院学报,2026,43(02):17-26.DOI:10.13486/j.issn.2097-4973.2026.02.003.
基金信息:
河南省科协科技决策咨询研究课题（SKXJCZX-2026-03B）; 河南省高等教育教学改革研究与实践项目（研究生教育类）（2025SJGLX326Y）; 河南省研究生教育改革与质量提升工程项目（YJS2026YBGZZ49）; 河南省中央引导地方科技发展资金项目（Z20251831071）; 河南省科技攻关项目（262102240023）; 郑州航空工业管理学院研究生教育创新计划基金项目（2026CX170）
2026-04-15
2026-04-15